The role of digital media in enhancing performance and transparency in government institutions (Iraq as a model)

The tremendous development brought about by the technological revolution in the field of digital media and electronic platforms has provided the great opportunities to benefit from this revolution and employ it optimally to serve individuals and societies. Governmental and civil departments and institutions paid the great attention of this employment in various countries of the world. Institutions rushed through digital media to increase the areas of communication with society to a greater extent, and strengthened the relationship between them and their clients, in addition to paying attention to the issue of guidance and awareness, improving reputation, crisis management, electronic marketing and other gains achieved by institutions through digital media and electronic platforms. Government institutions in Iraq are not far from this employment and investment, even if they are in the beginning stages. This employment has many advantages and gains, and there were many problems and failures in this experience. This paper sheds light on enhancing the optimal investment of digital media in government institutions and departments, and it also discussed and identified some of the negative aspects that accompanied this experience.