An Offer as a Legal Regulatory Instrument for Entrepreneurial Activity with the Use of Marketplaces: The Case Study of «Ozon» and «Wildberries»

The author carried out a comprehensive analysis of offers made by the two largest marketplaces on the Russian market, namely, «Ozon» and «Wildberries». The relevance of the problem is due to the following factors. Currently, marketplaces act as a kind of a driver, locomotive of the development of the domestic economy, creating jobs, giving a huge number of small, medium-sized and individual enterprises an opportunity to develop. At the same time, despite a widespread and active interaction with marketplaces of tens of millions of Russian citizens, their activities remain, by and large, beyond the framework of comprehensive legal regulation, and they largely do not fall under the close attention of the Russian law and order. Interaction of sites with citizens and sellers is carried out primarily on the basis of their own agreements — offers that often provide marketplaces with a wide scope for abuse of rights and contain a number of controversial provisions. The paper discusses the key terms and conditions of contracts of «Ozon» and «Wildberries» with vendors and sellers, and evaluates them taking into account the provisions of Russian law, relevant judicial practice and the doctrine.

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Publication Details

Journal
Actual Problems of Russian Law
Published
2025-07-14
DOI
https://doi.org/10.17803/1994-1471.2025.175.6.086-096
Primary Topic
Digital Transformation in Law
Type
article
Field-Weighted Citation Impact
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article

An Offer as a Legal Regulatory Instrument for Entrepreneurial Activity with the Use of Marketplaces: The Case Study of «Ozon» and «Wildberries»

Н. М. Зубарев
Actual Problems of Russian Law
Digital Transformation in Law
article

An Offer as a Legal Regulatory Instrument for Entrepreneurial Activity with the Use of Marketplaces: The Case Study of «Ozon» and «Wildberries»

Н. М. Зубарев
article en

Abstract

The author carried out a comprehensive analysis of offers made by the two largest marketplaces on the Russian market, namely, «Ozon» and «Wildberries». The relevance of the problem is due to the following factors. Currently, marketplaces act as a kind of a driver, locomotive of the development of the domestic economy, creating jobs, giving a huge number of small, medium-sized and individual enterprises an opportunity to develop. At the same time, despite a widespread and active interaction with marketplaces of tens of millions of Russian citizens, their activities remain, by and large, beyond the framework of comprehensive legal regulation, and they largely do not fall under the close attention of the Russian law and order. Interaction of sites with citizens and sellers is carried out primarily on the basis of their own agreements — offers that often provide marketplaces with a wide scope for abuse of rights and contain a number of controversial provisions. The paper discusses the key terms and conditions of contracts of «Ozon» and «Wildberries» with vendors and sellers, and evaluates them taking into account the provisions of Russian law, relevant judicial practice and the doctrine.

Actual Problems of Russian LawVol. 20(6)
Kutafin Moscow State Law University (RU)
Decent work and economic growth
Openalex Percentile: Top 68%
Digital Transformation in Law
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