The Impact of HRM Practices on Employee Satisfaction, Loyalty and Hotel Performance: A Case Study of Antalya Hotels

Human resource management (HRM) plays a crucial role in all businesses, particularly in the hospitality industry, which focuses on customer service and people-oriented activities. This study aims to examine the effects of HRM practices (variable 1) on employee satisfaction (variable 2), employee loyalty (variable 3), and ultimately on hotel performance (variable 4). Using insights from the literature, the author proposes a conceptual model representing links between these four variables and puts forward 5 hypotheses. The model was assessed by applying structural equation modelling (SEM) using quantitative data collected in an online survey of 423 hotel employees in Antalya, Turkey. SEM results were found to support all study hypotheses, indicating that HRM practices significantly and directly affect employee satisfaction and employee loyalty. Moreover, employee satisfaction was found to directly and significantly affect their loyalty.