NEURODIVERSITY IN THE SERVICE OF HUMANISM OF ENTREPRENEURIAL MANAGEMENT

Purpose: The objective is to outline the role of the entrepreneurial state of mind in relation to opportunities (central for entrepreneurial management), as unquestionably human and irreplaceable by the products of technology. Design/methodology/approach: The study is theoretical and argumentative in nature, constituting the author’s own reflection and voice in the discussion, strengthening the belief in entrepreneurial management as immanently embedded in human nature. The study uses the method of literature review. Findings: In the conditions of the critical role of the human in entrepreneurial management and the simultaneous opening of contemporary socio-economic realities to the human, with their specific, individualized perception of reality, it can be said that there is a significant potential to resist replacement by technology. The role of the human mind reinforces their role in today's economic realities. Regardless of the development of technology, the role of humans in entrepreneurship seems to be crucial and the existence of differences or even deficiencies at the neurological and psychological level, leading to unique states of mind, reinforces the role of the individual irrespective of the directions of development of economic practice. The diversification of perceptions of business environment, provided by neurodiversity, appears to be a significant contribution to entrepreneurial potential. Neurodiversity is an important factor in entrepreneurial management, and its existence generates the prerequisite for its highly humanistic character. Its outcome, manifested in the exploitation of opportunities, is marked by the results of the unique functioning of the entrepreneur's human brain and thus their state of mind. Originality/value: In the paper it is proposed to draw attention to the impact of the specific role of neurodiversity and the resulting entrepreneurial states of mind on maintaining the key role of the human and humanity in entrepreneurial management. Many papers contain the results of research and analysis on the impact of neurological and psychological dysfunctions on the entrepreneurial process. However, they do not pay attention to the special fact that precisely these different states of mind determine the humanistic nature of entrepreneurship.