GENDER AND BEHAVIOUR: THE BASIS OF AN INNOVATIVE SOCIETY

This paper relates the gender question, as a society behaviour in order to create the proper means to grant economic and social development. It is because innovation must be considered a result of how the social actors interact and the way a certain society desires to introduce innovative technologies with the aim of promoting life quality and social welfare. It also considers some data obtained by research undertaken in Europe and in the United States of America. These papers were written by social scientists, jurists and philosophers. They analyze the complexity of the social structure and the importance of gender equality to promote a fair form of economic development, were all members can profit from technological innovation. It also introduces the discussion of gender behaviour as an important topic to be considered when technological innovation policy is going to be introduced. It further considers that management accountability must consider the gender question in order to evaluate the development achieved because of use of innovative technologies. The manager has the responsibility to grant the proper use of human abilities, which also includes the notion of equality of opportunities.