Development of human capital in the context of the emerging creative economy

The purpose of the present study was to analyse the role of human capital in the development of the creative economy, particularly through the introduction of innovations and the development of education. The research methodology included the analysis of strengths, weaknesses, opportunities, and threats, as well as the study of innovative programmes and educational initiatives. The principal findings of the study revealed that investment in education and technology is a major factor for the development of innovation in creative industries. The study of the AgroPortal, E-Agriculture, and AgroHub platforms showed their effectiveness in improving communication between farmers, suppliers, and consumers, which helps to optimise logistics processes and develop new business models for online sales. The study found that the introduction of digital technologies and the development of training programmes can markedly improve productivity and reduce costs in the agrаrian sector of the economy. The findings of the study confirmed that human capital plays a key role in the implementation of innovations and development of the agrаrian sector. Of particular significance is investment in training through modern educational programmes and workshops that enable farmers to master the latest technologies and effective business strategies. The analysis revealed prospects for improvement through the strategic use of existing digital platforms and training courses to enhance human capital capacity. Attention was paid to platforms in Austria, such as Pramoleum and myAcker, which demonstrated the successful integration of digital technologies in the agrаrian sector. Analysis of educational programmes and cooperation between universities, businesses, and government agencies in the Netherlands revealed their valuable role in supporting the sustainable development of the agrаrian sector, specifically through projects such as Farm of the Future. The conclusions pointed to the need for further investment in human capital development through educational programmes and research, as well as the integration of the latest digital technologies into the agrаrian sector to ensure the sustainable development of the creative economy. Consideration of these factors will improve the economic situation, increase production efficiency, and contribute to the sustainable development of the national economy