Analysis of preferences and segmentation of science tourism consumers

The article presents an analysis of target segments of consumers of popular science tourism, their preferences and motivations. It also shows the main categories of participants in popular science tourism, the key stages of identifying consumer preferences and develops recommendations for the formation of personalized tourist offers. Particular attention is paid to the process of audience segmentation and factors influencing the choice of popular science routes.

Authors

Publication Details

Published
2025-06-16
DOI
https://doi.org/10.33920/igt-1-2506-06
Primary Topic
Conferences and Exhibitions Management
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Analysis of preferences and segmentation of science tourism consumers

E. N. Goncharova, A. M. Kheldikharoev
Conferences and Exhibitions Management
article

Analysis of preferences and segmentation of science tourism consumers

E. N. Goncharova, A. M. Kheldikharoev
article en

Abstract

The article presents an analysis of target segments of consumers of popular science tourism, their preferences and motivations. It also shows the main categories of participants in popular science tourism, the key stages of identifying consumer preferences and develops recommendations for the formation of personalized tourist offers. Particular attention is paid to the process of audience segmentation and factors influencing the choice of popular science routes.

(6)
Decent work and economic growth
Openalex Percentile: Top 73%
Conferences and Exhibitions Management
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Analysis of preferences and segmentation of science tourism consumers — E. N. Goncharova, A. M. Kheldikharoev · (2025) | TGRS Research Map | TGRS