QUALITATIVE ANALYSIS OF SUSTAINABLE INNOVATION AND CORPORATE STRATEGY IN NIGERIAN ORGANISATIONS

Sustainable innovation is mostly seen as an important component of business strategy that helps firms respond to cross-border challenges such as climate change, social injustice, and resource shortage.Regulatory uncertainty, infrastructural deficiencies, and other socioeconomic factors in Nigeria make it difficult for firms to integrate sustainable innovation into corporate strategy.This study employs an integrated literature-based approach to investigate how corporate strategic priorities influence and are influenced by sustainable innovation in Nigeria.Drawing on previous empirical and theoretical research, the study identifies regulatory compliance, operational efficiency, brand reputation, market expansion, and leadership commitment as important drivers of sustainable innovation.It also highlights persistent organisational challenges, including poor infrastructure, financial constraints, lack of institutional support, and skills gaps.To explain the differential uptake of sustainability strategies, sector-specific dynamics are explored in the energy, manufacturing, agricultural, waste, construction/real estate and financial sectors.Beyond providing strategic directions to policymakers, business executives, and researchers dedicated to improving sustainability-driven development in Nigeria, the study adds to the increasing literature on sustainable innovation in emerging economies.