Pendampingan Peningkatan Daya Saing UMKM melalui Implementasi E-Bisnis Berbasis Data dan Teknologi Digital

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in both local and national economies, yet they often face challenges in adopting digital technology, particularly in the Gunung Sindur District. This Community Service Program aims to enhance the competitiveness of MSMEs through the implementation of data-driven and technology-based e-business solutions. The program includes several key stages: assessing digital readiness, providing digital literacy and e-business strategy training, offering technical assistance in using marketplaces, social media, and financial applications, as well as ongoing monitoring and evaluation. Initial results show improved understanding of digital technology, the adoption of online marketing strategies, and increased operational efficiency and market access. This initiative is expected to foster sustainable digital transformation in the MSME sector and contribute to the economic well-being of the local community. Keywords: MSMEs, e-business, digitalization, competitiveness, data management, technology transformation