Transformasi Pemasaran UMKM dengan Digital Marketing: Solusi Pemasaran di Era Modern di Kecamatan Bojongsari

This activity aims to develop the Student Creativity Program (PKM) with the theme Enhancing MSME Capacity Through Simple Bookkeeping Innovation: A Financial Strengthening Solution for Micro Enterprises in the Digital Era. Micro, Small, and Medium Enterprises (MSMEs) are a dominant sector in Indonesia's economy but still face major challenges in financial management, particularly in structured and documented bookkeeping. Many MSME actors lack basic knowledge and skills in bookkeeping, which limits their access to financing and reduces their business professionalism. This community service program aims to provide training and assistance in simple bookkeeping, both manual and digital, to MSME players and individual community members. The methods used include outreach, interactive training, and simulations of basic financial report preparation using simple tools such as cash books, Excel, and applications like BukuWarung. The results show an increase in participants' understanding of the importance of financial recording, improved skills in using bookkeeping tools, and greater wareness of separating personal and business finances. Simple bookkeeping innovation has proven to be a strategic solution for MSMEs in improving transparency, accountability, and business competitiveness amid the challenges of economic digitalization. Keywords: MSMEs; simple bookkeeping; financial literacy; digitalization