Leveraging Motivations to Curb Misinformation

Abstract: In an era where digital misinformation poses significant challenges to societal well-being, this study explores a novel approach to preserving information integrity by addressing the motivational underpinnings of conspiracy theory engagement. As conspiracy theories proliferate online, traditional fact-checking and debunking strategies often prove ineffective due to the self-reinforcing nature of conspiracy theories. This research investigates whether a priori self-affirmation interventions can reduce individuals’ propensity to engage with conspiracy theories by preemptively fulfilling the ego-protective function these theories often serve. Using a randomized experiment ( N = 451), this study finds that participants who completed a self-affirmation task were less likely to read politicized conspiracy theories, and those who chose to read a conspiracy theory reported greater feelings of affirmation than those who did not. Thus, bolstering individuals’ self-integrity may offer an opportunity to mitigate the appeal of politicized conspiracy theories.