Research on TCM Culture Communication from the Perspective of Empathy Theory

In the background of cultural diversity, traditional Chinese medicine culture, as a treasure of Chinese traditional culture, constitutes an important part of the country's cultural soft power.Facing the challenges of the new era, promoting the international dissemination of traditional Chinese medicine(TCM) culture has become a crucial task.This paper will introduce the theory of empathy and discuss how to spread the TCM culture effectively under the framework of this theory.On the basis of analyzing the present situation of cultural communication of TCM, interpretation of the empathy theory mechanism, from the communication content, communication mode and audience interaction multiple dimensions put forward the corresponding strategy, in order to enhance the spread of TCM culture, promote cultural inheritance and progress of TCM, contribute to human health.