Research on Antitrust Compliance Incentives for Digital Economy Platform Enterprises

The development of the digital economy has brought opportunities, but also triggered many risks and challenges, and antitrust law enforcement and su-per-vision have become more complex. The construction of the antitrust com-pliance system of digital economy platform enterprises not only realizes the full process of antitrust supervision before, during and after the event, but also promotes enterprises to consciously comply with laws and regulations and op-timize the business environment. The "Antitrust Compliance Guidelines for Op-erators" (2024) adds "Compliance Incentives" in the form of a special chapter to effec-tively resolve the problem of insufficient endogenous motivation for cor-porate compliance construction. At the same time, digital platform enterprises should further strengthen and improve the construction of the antitrust com-pliance system in accordance with the guidelines to maintain a fair and compet-itive market order.