Assortment and range policy of the product category “Vegetable oils” sold in Moscow stores

The article presents the results of an examination of the product assortment in the category of «Vegetable Oils» and the calculation of assortment indicators in three retail chains. It has been established that the assortment of vegetable oils in the «Perekrestok» and «Azbuka Vkusa» stores can be identified as extensive due to significant completeness and depth, while the range in the «Magnit» store is identified as complex on the website and simple in the retail space. The assortment of vegetable oils presented on the websites of the surveyed stores differs in greater completeness, depth, and novelty compared to the range available in the retail space of the same stores.

Authors

Publication Details

Journal
Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products)
Published
2025-06-30
DOI
https://doi.org/10.33920/igt-01-2507-03
Primary Topic
Food Industry and Aquatic Biology
Type
article
Field-Weighted Citation Impact
0.00
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article

Assortment and range policy of the product category “Vegetable oils” sold in Moscow stores

М.А. Nikolaeva М.А. Nikolaeva, M.A. Kanaeva M.A. Kanaeva
Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products)
Food Industry and Aquatic Biology
article

Assortment and range policy of the product category “Vegetable oils” sold in Moscow stores

М.А. Nikolaeva М.А. Nikolaeva, M.A. Kanaeva M.A. Kanaeva
article en

Abstract

The article presents the results of an examination of the product assortment in the category of «Vegetable Oils» and the calculation of assortment indicators in three retail chains. It has been established that the assortment of vegetable oils in the «Perekrestok» and «Azbuka Vkusa» stores can be identified as extensive due to significant completeness and depth, while the range in the «Magnit» store is identified as complex on the website and simple in the retail space. The assortment of vegetable oils presented on the websites of the surveyed stores differs in greater completeness, depth, and novelty compared to the range available in the retail space of the same stores.

Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products)(7)
Openalex Percentile: Top 76%
Food Industry and Aquatic Biology
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