A STUDY ON CUSTOMER PERCEPTION OF ALOWEDA WELLNESS PRODUCTS:AN INTEGRATIVE STUDY ON AYURVEDA-ALLOPATHY HYBRID SOLUTIONS

The Indian wellness industry is experiencing rapid expansion, driven by rising health consciousness, increasing lifestyle-related ailments, and a shift toward natural and integrative healthcare solutions. Within this dynamic space, Aloweda, established in 2019, has positioned itself as a unique wellness brand by blending the traditional principles of Ayurveda with the scientific approach of modern allopathy. This integration caters to consumer demand for products that are both natural and effective. This study aims to evaluate customer perception and satisfaction regarding Aloweda’s wellness products. It explores how consumers respond to the brand's product quality, pricing, availability, packaging, and its integrative health philosophy. The research is based on a survey conducted among 60 users of Aloweda products, using structured questionnaires to gather insights into awareness levels, usage patterns, and purchase decisions. The findings reveal a generally favourable perception, with high levels of trust in the brand’s natural formulation and product safety, especially due to its Ayurvedic-allopathic synergy. Keywords: Customer Perception, Ayurveda, Allopathy, Wellness Products, Aloweda.