Research on User Interface Design of Mass Customized Travel APP

With the advancement of mobile Internet technology, travel-related APPs have become essential tools for modern travelers. However, traditional high-end customized travel services are difficult to popularize due to their high costs, while independent travel faces challenges such as complex information and difficult planning. This study focuses on the user interface design of mass customized travel APPs, aiming to promote the popularization of customized travel services by constructing user interfaces that are popular, user-friendly, personalized, and intelligent. By comparing the user interface designs of mainstream domestic and international travel APPs, this study explores their current status and challenges and proposes a design plan. The findings indicate that an excellent user interface design should be simple, easy to operate, aesthetically pleasing, and integrated with personalized and intelligent services. Through rational interface layout, color and font design, graphic and icon design, as well as personalized service functions, mass customized travel APPs can provide users with efficient and convenient experiences. Future research will integrate artificial intelligence technology to accurately identify user needs, optimize recommendations and itinerary planning, and enhance user interaction and sharing functions through the development of new media, thereby promoting the intelligent and personalized development of the tourism industry.