Application of Color Psychology in Personalized Children's Clothing Design

With the diversification of consumer demand and the strengthening of the trend of personalization, personalized children's clothing design has become an important direction in the field of clothing design. However, the existing children's clothing design often ignores the application of color psychology, resulting in the inability of clothing to meet children's emotional needs and parents' expectations to the greatest extent. In order to solve this problem, this paper proposes to combine color psychology with personalized children's clothing design, and explores the best application method of color in children's clothing design by studying the impact of different colors on children's emotions and behaviors. By analyzing the impact of major tones such as red, blue, yellow, green and gray on children's emotions, this paper establishes a correlation model between color and emotional response, and guides children's clothing design based on these data. The study shows that in terms of average activity time, yellow (21.1 minutes) and blue (20.2 minutes) perform best, indicating that these two colors can stimulate children's interest and activity for a longer time. Green (19.7 minutes) is second, and also shows good activity continuity. Color can not only directly affect children's emotions and behaviors but also enhance the attractiveness and comfort of clothing through detailed design.