ETHICAL PROJECT MANAGEMENT: CHALLENGES AND PROSPECTS

The importance of studying ethical issues in project management is driven by several factors that highlight the ethical aspect as a crucial and inseparable element of contemporary business and society. Key factors include: the increasing complexity of projects and globalization, greater focus on corporate social responsibility, the influence on project efficiency and success, the rising interest in ethical leadership, and the development of a company's reputation. The aim of the study is shaped by an attempt to identify key resources, comprehend major issue and systematize the contributions of both domestic and international experts regarding the conceptualization of ethical project management. This goal involves identifying and analyzing the key ethical challenges in project management, assessing their influence on project effectiveness, and developing recommendations for integrating ethical principles into project management practices. The above-mentioned accounts for the following tasks to be addressed: analyzing ethical issues in project management (such as conflicts of interest, unfair competition, and confidentiality protection); defining the role of corporate ethics and values in project management; investigating the impact of ethical principles on project effectiveness and participant engagement; developing recommendations for fostering moral behavior among project team members; assessing the risks associated with ethical violations and their effect on project success. Analysis and synthesis as systematic approaches in the study of ethical problems in project management help to better understand the nature of ethical conflicts, identify their causes and develop effective solutions to prevent them. Key findings indicate that ethical principles enhance project management success. Ethics impact decision-making tends to make more transparent and responsible decisions, reducing risks and fostering a positive project environment. Conflict management is crucial to maintaining trust and harmony within the team. Sustainability and social responsibility tend to create more long-term value for society.