Strategic Decision-Making in SMEs: A Review of Heuristics and Machine Learning for Multi-Objective Optimization

Small- and medium-sized enterprises (SMEs) face dynamic and competitive environments where resilience and data-driven decision-making are critical. Despite the potential benefits of artificial intelligence (AI), machine learning (ML), and optimization techniques, SMEs often struggle to adopt these tools due to high costs, limited training, and restricted hardware access. This study reviews how SMEs can employ heuristics, metaheuristics, ML, and hybrid approaches to support strategic decisions under uncertainty and resource constraints. Using bibliometric mapping with UMAP and BERTopic, 82 key works are identified and clustered into 11 thematic areas. From this, the study develops a practical framework for implementing and evaluating optimization strategies tailored to SMEs’ limitations. The results highlight critical application areas, adoption barriers, and success factors, showing that heuristics and hybrid methods are especially effective for multi-objective optimization with lower computational demands. The study also outlines research gaps and proposes future directions to foster digital transformation in SMEs. Unlike prior reviews focused on specific industries or methods, this work offers a cross-sectoral perspective, emphasizing how these technologies can strengthen SME resilience and strategic planning.