Current approaches to classification and formation of the range of decorative cosmetics of the retail chain “Zolotoe Yabloko”

The saturation of the perfume and cosmetics market with a variety of products creates significant challenges for their promotion to the end consumer, who, in turn, faces difficulties in choosing the necessary product name. Therefore, it is essential for retail enterprises to form an optimal assortment of goods, taking into account modern innovative approaches. The aim of this study is to analyze the assortment and examine the internal classification of decorative cosmetics in the retail chain «Zolotoe Yabloko,» highlighting specific classification features that relate products to particular categories based on consumer perception.