A Study of Yanzi's Thought on Consumption

Yanzi's consumption ideology was developed on the basis of inheriting the governing philosophy of enlightened rulers and capable ministers, and gradually enriched and improved through his experience in government and politics. Yanzi not only put forward the famous theories of " profit margin theory" and "people-oriented theory" at the theoretical level, but more importantly, he set an example by advocating frugality and actively advising the monarch to avoid extravagance and frugality,and devoted his entire life to practicing his consumption philosophy.

Publication Details

Journal
Academic Journal of Humanities & Social Sciences
Published
2025-01-01
DOI
https://doi.org/10.25236/ajhss.2025.080610
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

A Study of Yanzi's Thought on Consumption

Academic Journal of Humanities & Social Sciences
Consumer Perception and Purchasing Behavior
article

A Study of Yanzi's Thought on Consumption

article en

Abstract

Yanzi's consumption ideology was developed on the basis of inheriting the governing philosophy of enlightened rulers and capable ministers, and gradually enriched and improved through his experience in government and politics. Yanzi not only put forward the famous theories of " profit margin theory" and "people-oriented theory" at the theoretical level, but more importantly, he set an example by advocating frugality and actively advising the monarch to avoid extravagance and frugality,and devoted his entire life to practicing his consumption philosophy.

Academic Journal of Humanities & Social SciencesVol. 8(6)
Openalex Percentile: Top 74%
Consumer Perception and Purchasing Behavior
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

A Study of Yanzi's Thought on Consumption · Academic Journal of Humanities & Social Sciences (2025) | TGRS Research Map | TGRS