THEORY OF POSITIVE IMAGE VISUALISATION IN ART

The study analyses the methods of creating a positive image in art, which is one of the key elements in the perception of artistic works. It examines how this issue has been treated throughout history, how it affects the psychology of perception, and what artistic techniques are used to achieve such an effect. Based on historical aspects, psychological analysis and artistic interpretation, this paper seeks to further understand this phenomenon. The scientific value of this study lies in the systematisation of approaches to the creation of positive image, as well as in the identification of its most important characteristics in different artistic directions. In the course of the work, historical examples and methods were analysed, which allowed to identify the key aspects of the theory of positive image visualisation. The results of the study provide a new perspective on the principles of positive image creation in art, thus enriching both the theoretical and practical basis of the field. This study not only expands the understanding of the mechanisms of positive image creation in art, but also emphasises its influence on the formation of perception and aesthetic preferences.