FORMATION OF A DIGITAL TWIN OF A MOTOR TRANSPORT ENTERPRISE BASED ON ITS DYNAMIC BUSINESS MODEL

The article considers the concept of forming a digital twin of a motor transport enterprise based on a system-dynamic model with feedback. In this concept, using feedback loops based on the F. Bass model, the dependence of demand for motor transport enterprise services on customer satisfaction is realized. The implementation of this concept of a digital twin of a motor transport enterprise service is directly related to the development of digital transport platforms in Russia. With the help of the presented model of a digital twin of a motor transport enterprise service, it becomes possible to per-form a scenario analysis of its development taking into account external and internal factors.