MODEL STRATEGI KOMUNIKASI LINGKUNGAN DALAM MENGATASI PERMASALAHAN SAMPAH DI DAERAH ISTIMEWA YOGYAKARTA

Waste is a cruicial problem in Yogyakarta, because the waste that has piled up due to the closure of the Piyungan TPA is now being dumped carelessly, even on the edge of the highway, coupled with the low public awareness of waste management. To overcome this, an appropriate strategy is needed, namely an environmental communication strategy model that is expected to be able to overcome the waste problem in Yogyakarta. This study aims to analyze the environmental communication strategy model carried out by the Dinas Lingkungan Hidup dan Kehutanan (DLHK) DIY in overcoming the waste problem. The environmental communication strategy model used the KAP (Knowledge, Attitude, and Practice) model. This study uses a qualitative method with a descriptive approach, the research subject is the DLHK DIY, the determination of informants is done by purposive sampling. Data analysis uses three approaches, namely data reduction, data presentation, and verification, for data triangulation, source triangulation is used. This results obtained in this studty are the strategies carried out by the DLHK DIY including Jakstrada, JPSM , and the Task Force for Acceleration of Decentralization of Waste Management which are implemented through an environmental communication model strategy based on KAP (Knowledge, Attitude, and Practice). It is hoped that with this strategy, the community will sort waste at home according to the type of household waste produced, comply with government regulations on waste management, and realize the importance of environmental sustaibility by management waste independenly. Keywords: Strategy, Enviromental Communication, Communication Startegy Model, KAP Model, DLHK DIY