Finding trials for participants: an ethnographic study of successful recruitment strategies for clinical trials
Trouble recruiting for clinical trials is a perennial problem. Understanding how a successful centre recruits by reversing the logic of recruitment may allow other settings to attempt this to boost numbers and representativeness on trials. This opens up areas of future research to systematically test these methods.
Authors
- Manuela Perrotta (ORCID: https://orcid.org/0000-0002-8278-697X)
- Duncan J. Reynolds (ORCID: https://orcid.org/0000-0001-7580-4917)
- Giuliano Maeilli
Institutions
- Queen Mary University of London (GB)
- London School of Business and Management (GB)
Publication Details
- Journal
- Trials
- Published
- 2025-08-08
- DOI
- https://doi.org/10.1186/s13063-025-08993-6
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00