Development of Community-Based Ecotourism Through Local Wisdom and Marketing Mix Approach in Kampung Kwau Tourism Village, Manokwari Regency, West Papua

This study explores the development of a sustainable ecotourism model in Kampung Kwau, West Papua, based on local wisdom and community participation. Using a modified 4A (Attraction, Amenity, Accessibility, Ancillary) framework and SWOT analysis, the research assesses the feasibility and strategic potential of Kampung Kwau as a community-based tourism destination. The findings indicate that Kampung Kwau demonstrates strong cultural and ecological attractions supported by local customs such as Igya Ser Hanjob, traditional medicine, and endemic biodiversity. However, improvements are needed in infrastructure and visitor amenities. SWOT mapping reveals a strong internal-external synergy (SO strategy), suggesting that local strengths can be leveraged to seize tourism opportunities. A participatory, educational tourism model is proposed, enabling visitors to engage directly in Arfak traditions, conservation efforts, and cultural learning. This approach positions Kampung Kwau as a model of authentic and sustainable ecotourism in Indonesia