INTERTEXTUAL STRATEGIES AND MEDIA PRACTICES IN MARK LIVIN’S NOVEL “SPACE, COME IN”

The article attempts to outline the specifics of intertextual strategies and media practices in contemporary Ukrainian literature for adolescents, shaped by new modes of storing and transmitting information and influencing the text’s receptive potential.Based on Mark Livin’s young adult novel “Space, Come In”, the article outlines the specificity of intertextual strategies and media practices, which are presented in the work on intratextual and extratextual levels. Constructing of the main character’s image Zoriana, endowed with significant reading experience, are analyzed: from emotional perception of the text to critical interpretation.The study examines how reading experience and emotional engagement with the main character’s personality in her favorite book influences Zoriana’s identity formation and stimulates her interest in music.Special attention is focused on the author’s experiments with the communicative space of the work, which appears as a complex semiotic system, particularly through the paratextual elements such as QR code with a soundtrack to the book, lyrics from a song for the epigraph, guitar chords, etc. These and other components deepen the internal conflict, change the emotional coloring of different parts of the work, and expand the narrative structure. The author creates a complex intermedial model where the literary work enters into dialogue with music and digital technologies.The analysis showed that intertextual strategies and media practices play a key role in forming a multi-level composition of the work. Reading is depicted as a central cultural practice that branches into other forms of cultural consumption and self-expression. This model meets the demands of contemporary adolescent readers, for whom interaction with various media is an integral part of everyday experience.Further research could include the study of contemporary Ukrainian literature for children and adolescents in the context of metaliterary problematics, as well as the investigation of digital technologies’ influence on the development and transformation of literary forms and on the specifics of literary reception.In the sociology of literature, conducting surveys on whether character-readers can serve as role models for the formation of reading practices among real adolescent readers could be productive.