INTERMEDIAL PROJECTIONS OF THE SONG VIDEOCLIPS (THE BAND “VIVIENNE MORT”, “BIRDIE”)

The article deals with different approaches to the definition of intermediality in national and foreign discourse of the Humanities, shows the differences in the interpretation of the nature of the relationship between various media in Philology and Art History, and outlines the authors’ view on the nature of the relationship between different media in a сlip, which is determined by the nature of the material under study. The article aims to explore the synergistic possibilities of combining the codes of different media in song visualisation based on a specific work – the video clip by Vivienne Mort “Birdie”. The clip is analyzed as an intermedial phenomenon that functions as an integrated system rather than a combination of separate parts. The analysis of the development of the main motifs of the song being visualized suggests that a new aesthetic quality arises by combining different media. The synergy of different media does not reformat the original text, does not retell the same thing using different arts, but creates a new artistic phenomenon while preserving the original meanings, rethinks some of them, and creates new accents. In the video clip, music and video deepen the main antitheses of the poems and their expression; by the content of the song, the external silence of the lyric heroine is visualised, while at the same time the singing, which “no one heard”, is “voiced”; the motif of song creation becomes peripheral in the process of visualisation, and the motif of loneliness is expanded beyond boundaries, as it is extrapolated to other characters in the video, on the one hand, and to the change of locations, on the other. The expression of a verbal postmodern poetic work is deepened and expanded due to musical rhythm, tonality, pauses, change of instruments, singing features, and visualisation, making it possible to provide a visual image of internal hesitations and searches. The iconic sign system, in synthesis with the verbal-musical system, deepens the expression of the work of art and gives new connotations to the imagery.