THE LANGUAGE OF CONTEMPORARY TV PROGRAMS (BASED ON THE SUB-CORPORA OF THE NATIONAL CORPUS OF THE KAZAKH LANGUAGE)

In the article "five sub-Corps of the National Corps of the Kazakh language" (https://best.qazcorpora.kz/) modern media texts, including texts of TV programs, were taken as the subject of analysis. In today's era of globalization, mass communication is also developing dynamically, TV channels, radio, social networks, the distribution of online versions of printed publications and the release of online publications have an intense influence on the development of the language. Foreign and domestic scientists consider this area as a special area of linguistic activity. Media texts in Kazakh linguistics are often considered in a pragmatic aspect. Most of the research works are devoted to the consideration of media text, printed texts, and there are practically no special studies of the language of television and radio media libraries in the Kazakh language, therefore, the study of the language of television programs is relevant. With the help of language materials, the influence of the language of media texts on the stylistic structure of the modern Kazakh language, speech etiquette, and literary language is determined. It is known that the study of linguistic culture and public speaking is considered as a subject of research in Kazakh linguistics and literary studies from various sides. The main source of culture is linguistic participation. The versatility and multidimensional nature of modern media texts allows researchers to pay attention to their various aspects, including the stylistic significance of media texts and their connection with culture as a whole, while not losing sight of the connection with speech culture. To find a solution to this problem, the article analyzes the peculiarities of the language of television programs. In today's era of globalization, mass communication is also rapidly developing, TV channels, radio, social networks, the distribution of online versions of printed publications and the release of online publications have an intense influence on the development of the language. The influence of media texts on the stylistic system of the Kazakh language, the literary language was determined through language materials. In solving these problems, as well as in improving the quality of the language of television programs, the possibilities of using large language models (LLM) were considered.