MANAGEMENT OF LOGISTICS SERVICE PROCESSES IN FREIGHT FORWARDING ACTIVITIES

The article examines a comprehensive approach to managing logistics pro- cesses of freight forwarding enterprises. It is determined that this management covers all stages of the service life cycle, from ordering and storage to transportation, delivery and information exchange. Key aspects of management are identified, including planning, coordination, warehousing, transportation, delivery, information exchange, risk management, control, ensuring service qual- ity and implementing innovations. The main principles of effective logistics services are investi- gated, namely: systematicity, continuous improvement, customer orientation, optimization, inno- vation, technology, environmental friendliness and effective communication. It is substantiated that the main goals of logistics process management are to achieve opti- mal eficiency, reduce costs, improve service quality and strengthen competitiveness in the mar- ket. To achieve these goals, the application of various methods and strategies that meet the spe- cifics of the freight forwarding industry is highlighted.