UTILIZAÇÃO DE PLATAFORMAS DIGITAIS DE MUSEUS PORTUGUESES estudo de utilizadores

With the evolution of digital technologies, museums have adopted digital platforms to communicate and contact with their public. However, each platform offers a different form of interaction between museums and users. This interaction has been studied, including in the Portuguese context, but users’behaviour has yet to be addressed. Through an exploratory study of the subject, using a mixed methodology approach, we sought to deepen our knowledge of the communication and use of digital platforms by users of Portuguese museums through observation of the digital platforms of two Portuguese museums, but also to understand the informational needs, motivations and expectations of users, through the application of a survey. The results of the study are presented, allowing for suggestions that enable museums to take better advantage of these digital tools and thus provide a better response to users' expectations and needs.