Research on the Pathways of New Quality Productive Forces to Empower High-Quality Development of Rural Revitalization in Southern Jiangxi

中央农村工作会议明确提出“做好土特产文章”，要求以产业振兴为核心抓手，推动农产品提质增效。乡村振兴战略是新时代“三农”工作的总指南，而新质生产力发展正重构传统农业的生产关系与价值链条，为赣南特色农业创新提供了关键驱动力。系统分析新质生产力在农产品流通、品牌塑造、产业链延伸中的作用机制，发现“直播电商、文化IP、智慧农业”三大模式有利于显著提升特色农业附加值。然而，在产销实践中仍存在物流短板、人才缺口与品牌影响力不足等问题，需要通过“技术 + 制度 + 人才”协同机制，构建可持续的助农创新体系。厘清赣南特色农业高质量发展的内在要求，不仅有助于深刻理解与贯彻落实中央农村工作会议的精髓要义，更为赣南地区因地制宜发展新质生产力，实现乡村振兴高质量发展提供有益的理论指导。The Central Rural Work Conference explicitly called for “leveraging the potential of local and specialty agricultural products,” emphasizing industrial revitalization as the core driver to enhance the quality and value-added of agricultural products. The Rural Revitalization Strategy serves as the overarching guide for work related to agriculture, rural areas, and farmers in the new era. Concurrently, the development of New Quality Productive Forces is reshaping the production relations and value chains of traditional agriculture, providing crucial momentum for innovation within Gannan’s distinctive agricultural sector. A systematic analysis of the mechanisms through which New Quality Productive Forces impact agricultural product circulation, brand building, and industrial chain extension reveals that three models—“live-streaming e-commerce, cultural IP development, and smart agriculture”—significantly boost the added value of specialty agriculture. Nevertheless, practical challenges persist in production and marketing, including logistical deficiencies, talent shortages, and insufficient brand influence. Addressing these requires establishing a sustainable innovation support system for agriculture through a synergistic “technology + policy + talent” mechanism. Clarifying the intrinsic requirements for the high-quality development of Gannan’s specialty agriculture not only deepens the comprehension and implementation of the Central Rural Work Conference’s core principles but also provides valuable theoretical guidance for Southern Jiangxi to tailor the development of New Quality Productive Forces to local conditions, thereby achieving high-quality rural revitalization.