Research on the Impact Mechanism of Digital Transformation on Enterprise Innovation Performance of Manufacturing Enterprises

本文构建了数字化转型(DT)、商业模式创新(BMI)和企业创新绩效(EIP)之间的影响关系模型，并通过对粤港澳大湾区制造企业的378个有效样本展开实证分析，SPSS及AMOS分析结果表明：(1) 数字化转型可以直接促进商业模式创新和企业创新绩效。(2) 商业模式创新也可以促进企业创新绩效。(3) 商业模式创新在数字化转型与企业创新绩效之间起着中介作用(中介效应为24.38%)。因此，本实证研究揭示了数字化转型、商业模式创新与企业创新绩效之间的具体影响路径和效应，拓展了企业创新行为的理论和实践研究，并提出如下建议：政府和企业应深入贯彻落实数字化转型战略，系统地推广创新商业模式，以最大限度地发挥数字化转型和商业模式创新对企业创新绩效的影响。This article constructs a model of the impact relationship between digital transformation (DT), business model innovation (BMI), and enterprise innovation performance (EIP), and conducts empirical analysis on 378 effective samples of manufacturing enterprises in the Great Bay Area. The analysis results of SPSS and AMOS software show that: (1) Digital transformation can directly promote business model innovation and enterprise innovation performance. (2) Business model innovation can also promote Enterprise Innovation Performance. (3) Business model innovation plays a mediating role between digital transformation and enterprise innovation performance, with a mediating effect of 24.38%. Hence, the empirical study reveals the mechanism between digital transformation, business model innovation, and Enterprise Innovation Performance, and further expands the theoretical and practical research of enterprise innovation behavior. It also suggests that the government and enterprises should implement and strengthen digital transformation strategies, systematically promote innovative business models, in order to maximize the influence of digital transformation and business model innovation on enterprise innovation performance.