The Impact of Digital Transformation on Entrepreneurial Orientation at Jordanian Pharmaceutical Manufacturing Companies

The study aimed to identify the impact of digital transformation, with its dimensions (digital strategy, digital leadership, and digital capabilities), on entrepreneurial orientation, with its dimensions (innovation, proactivity, and risk-taking) in Jordanian pharmaceutical manufacturing companies.The study population included (126) managers in senior and middle management in these companies.A questionnaire was distributed to them to collect the necessary data; to analyze the data, a number of statistical methods were used, such as arithmetic means, standard deviations, and multiple and simple regression analysis to test the study hypotheses.The study concluded that the relative importance of digital transformation and entrepreneurial orientation was high at Jordanian pharmaceutical manufacturing companies, and that there was a statistically significant impact of digital transformation, with its dimensions (digital strategy, digital leadership, and digital capabilities), on entrepreneurial orientation, with its dimensions (innovation, proactivity, and risk-taking) at Jordanian pharmaceutical manufacturing companies.The study recommended strengthening the digital strategy by adopting long-term plans that integrate digital transformation into the company's overall strategic objectives, continuing to support a culture of innovation within the company, and adopting policies that encourage employees to think creatively and use digital tools to find innovative solutions.It also recommended conducting future studies to explore the relationship between digital transformation and entrepreneurial orientation in other sectors, such as education, banking, and others.