Research on the Optimization Path of Rural E-Commerce Enabling Rural Revitalization and Development under the Background of “Internet Plus”

随着全球科技革命的开展，互联网与电子商务的融合成为了电商行业发展的应有之义。我国坚持推进“互联网+”发展，推动农村电商在实现乡村振兴中发挥重要作用，实现促进拓宽农产品销售范围，推动农业产业链整合、创新农村治理模式，构建数字化乡村治理体系、农文旅融合发展，传承与创新乡村文明。当前，我国农村电商在此背景下赋能乡村振兴既取得了一定成就，也面临着缺乏专业化人才、缺乏品牌意识、配套设施薄弱等问题，需要采取针对性措施加以解决，才能实现农村电商的高质量发展与前进。With the development of the global technological revolution, the integration of the Internet and e-commerce has become an essential aspect of the e-commerce industry’s development. China persists in promoting the development of “Internet plus”, facilitating the important role of rural e-commerce in achieving rural revitalization, promoting the expansion of agricultural product sales, promoting the integration of the agricultural industry chain, innovating rural governance models, constructing a digital rural governance system, integrating agricultural, cultural, and tourism development, and inheriting and innovating rural civilization. Currently, China’s rural e-commerce has achieved certain accomplishments in empowering rural revitalization under this background, but it also faces issues such as a lack of professional talent, a lack of brand awareness, and weak supporting facilities. Targeted measures need to be taken to address these issues in order to achieve high-quality development and progress of rural e-commerce.