COGNITIVE MEGAMODEL OF MANIPULATIVE SPACE OF MEDIA DISCOURSE

The article presents a new interdisciplinary problematic area in the field of the Humanities, namely the area of manipulative influence in media discourse. The emphasis is on the need to create integrated knowledge in that problematic area. It presents a dynamic multilevel cognitive megamodel of manipulation, which is presented at three levels of cognitive dynamics. Data from psychology, neuroscience, artificial intelligence, and nudge theory are involved. The multilevel megamodel is based on a universal cognitive operation of conceptual mapping between different domains of knowledge and the frames structuring them involved in the manipulation process. We raise the question of the nature of cognitive information treatment in the process. We conclude that it is necessary to analyze the interaction between the type of conceptual mapping and the type of cognitive failures that arise as a result of manipulation. Particular attention is paid to the issue of involving artificial intelligence in the manipulation process, in particular large language models (LLM) – GPT-4. It is also proposed to study the role of artificial intelligence both as a manipulator and as an identifier of manipulation in media discourse.