PERSONAL IDENTITY AND NATIONAL IDENTITY AS AN OBJECT OF MANIPULATIVE INFLUENCE IN THE FRAMEWORK OF THE HYBRID WAR

The term identity, which was formed in English in the 17th century, has been reinterpreted all the time under the influence of the discourse of individual language personalities in different fields of knowledge, pointing at the sameness and identification. The article reveals how the concepts of self-knowledge and self-identification of a person were separated in the 20th century under the influence of psychological concepts. Personal and national identities are purposefully affected by manipulative influence of political and ideological factors. Sociocultural and cognitive construct of the national identification in English and particularly in Russian mass-media discourse is affected by the rough pressure and confrontation on the basis of intentionally false information, substitution of one concept for another, partially true information and fakes, related to the historical past and present events represented in communication. The paper presents elements of a construct and outlines priority positions of combinability in the two languages as well as comments the diagram of occurrence of the word identity in the 20th and 21st centuries. The formation of “asymmetric referential correspondences” occurs in the framework of the hybrid information war and happening events aimed against the Russian culture and human mind.