ETHICAL ASPECTS OF MANIPULATIVE INFLUENCE IN MEDIA DISCOURSE. CHALLENGES AND PROSPECTS

The paper deals with the topical issue of the ethics of manipulative influence in the media sphere. The study covers the challenges facing modern media, demonstrating the prospects of ethical regulation in order to maintain information security of society. The need to develop and promote ethical standards in the media space, as well as to increase media literacy among consumers of media resources is becoming a fundamental task. The author describes examples of ethical violations when information consumers are inevitably manipulated by the media. The article considers the impact of media messages on audiences, analyses their content and perception, and offers recommendations for improving ethical standards in media discourse. The study contributes to the understanding of how manipulative media discourse shapes public opinion and emphasizes the importance of ethical standards for quality information interaction between the media and the audience. The author concludes by emphasizing the importance of social responsibility of the media in shaping public opinion. At the same time, the author identifies not only the current issues of media communication but also suggests ways to solve them in order to create a safe information climate conducive to the sustainable development of society in the face of modern challenges