MENTAL MODELS OF THE PHENOMENON OF VACCINATION OF CARRIERS OF EVERYDAY CONSCIOUSNESS IN MEDICAL DISCOURSE

The article deals with the analysis of mental models, which in turn are formed on the basis of certain epistemic statuses in people who make decisions about vaccination against infectious diseases. The study is based on data obtained during a survey of representatives of different social and age groups – owners of naive (ordinary) consciousness who do not have special knowledge in the field of medicine. The authors of the article consider participants in the discourse not only the traditional dyad “doctor-patient”, but also the authors of media and Internet content, they are often responsible for the epistemic state of an individual, which forms a particular mental model in relation to the position of evidence-based and official medicine. The article also analyzes the vocabulary of the survey participants by forming tag clouds.