LINGUISTIC METHODS OF MANIPULATIVE INFLUENCE OBJECTIFICATION (BASED ON THE ENGLISH LANGUAGE ANALYSIS)

The article studies the issues of linguistic objectification in methods of manipulative influence on the consciousness of the listener. Manipulation is considered as a power and control technology, the forms of application of which vary from individual to mass. Being one of the types of communicative influence, manipulation is aimed at achieving the desired result, effect, and therefore has a fairly clear structure that includes several elements: subject, object, manipulation aim and result. In addition, manipulative influences can be classified. Often, manipulation is hidden in nature, since it is perceived as a negative phenomenon, although it is not always so. However, in the process of interaction, various verbal and non-verbal tools of manipulation are consciously and unconsciously perceived, including patterns and tactics, as well as symbolic words. They serve as a kind of triggers that launch the process of two-way interaction. The study of such tools is of great scientific interest to modern researchers. In this article, English idiomatic expressions, as well as examples of Donald Trump’s public speech, are considered as factual material. The main emphasis is on the issues of presenting lies and the distortion of reality associated with them.