Agile organisations in the BANI era: Case studies of companies utilising Scrum

Globalisation, technological breakthroughs, and unpredictable events have created an era in which traditional management approaches are losing effectiveness. Since 2020, businesses have been operating in a BANI world, where adaptability has become a key advantage. The aim of this study was to examine modern successful agile companies and determine the feasibility of implementing the Scrum methodology in the management processes of other organisations. The study employed several methods: theoretical generalisation and comparison (revealing the essence of SPOD, VUCA, and BANI worlds with a focus on key characteristics); analysis (examining global changes influenced by various factors and uncovering their specifics); statistical (data grouping to determine the percentage of companies worldwide using agile methodologies); and abstract-logical (formulating principles of Agile effectiveness, including its advantages and drawbacks). Agile methodologies were examined based on the experience of ten leading companies in flexibility, recognised for their significant achievements in innovation and high customer satisfaction. Current statistical data on the use of Agile, Scrum, and Kanban methodologies and their impact on company performance have been examined. The advantages of Agile approaches, the growing popularity of these methodologies among global companies, and the effectiveness of implementing flexible methodologies across various industries have been assessed. The practical experience of implementing flexible methodologies in the management processes of successful international companies has been analysed and systematised, along with a comparative assessment of different agile methodologies. Based on this, an effective tool for managing companies in the nonlinear BANI world has been proposed. It has been determined that achieving results requires an individualised approach, necessitating adaptation to the specific context. The practical value of the study lies in the systematisation and analysis of the modern, dynamic external and internal business environments of companies, providing management personnel with an effective tool for future navigation