<b>Keyboard Warriors to Real-World Activists: Does Social Media Platforms Actually Change the University Student’s Opinion</b>

This study explores the role of social media in shaping public opinion towards political, educational, and economic issues among the university students. The study aims to investigate the use of social media and how it builds various opinions among the respondents. Using a qualitative research approach and phenomenological research design, the researcher collected data through simple random sampling technique from twelve respondents by utilizing an interview guide. The thematic analysis method was employed to interpret the data. We extracted the themes from the collected data, such as use of social media and public opinion towards political issues, educational issues, and economic issues. Findings reveal that social media significantly contributes to opinion formation, offering a platform for debate, news consumption, and exposure to diverse viewpoints. Respondents reported using social media not only for entertainment but also for learning, networking, and activism. Keywords: Social Media, Public Opinion, Educational Issues, Political Issues, Economic Issues

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Publication Details

Journal
Annual Methodological Archive Research Review
Published
2025-08-03
DOI
https://doi.org/10.63075/e7rnf487
Primary Topic
Educational Methods and Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

Keyboard Warriors to Real-World Activists: Does Social Media Platforms Actually Change the University Student’s Opinion

Zil e Huma, Fazal Rahman, Atta M. Arif
Annual Methodological Archive Research Review
Educational Methods and Impacts
article

Keyboard Warriors to Real-World Activists: Does Social Media Platforms Actually Change the University Student’s Opinion

Zil e Huma, Fazal Rahman, Atta M. Arif
article en

Abstract

This study explores the role of social media in shaping public opinion towards political, educational, and economic issues among the university students. The study aims to investigate the use of social media and how it builds various opinions among the respondents. Using a qualitative research approach and phenomenological research design, the researcher collected data through simple random sampling technique from twelve respondents by utilizing an interview guide. The thematic analysis method was employed to interpret the data. We extracted the themes from the collected data, such as use of social media and public opinion towards political issues, educational issues, and economic issues. Findings reveal that social media significantly contributes to opinion formation, offering a platform for debate, news consumption, and exposure to diverse viewpoints. Respondents reported using social media not only for entertainment but also for learning, networking, and activism. Keywords: Social Media, Public Opinion, Educational Issues, Political Issues, Economic Issues

Annual Methodological Archive Research ReviewVol. 3(8)
Lahore College for Women University (PK), Hazara University (PK), Women's Resource Center (US)
Quality Education
Openalex Percentile: Top 78%
Educational Methods and Impacts
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