Identification of Digital Marketing in Increasing Tourist Visits to Tembok Village, Buleleng

This study aims to identify digital marketing in an effort to increase tourist visits to Tembok Tourism Village, Buleleng, using qualitative descriptive methods and a case study approach. Data were collected through observation, interviews with tourism village managers, and analysis of documentation related to the digital marketing strategies implemented. The results of the study indicate that the strategies used include the use of social media, village websites, and Google Maps to increase the visibility and attractiveness of the destination. However, the effectiveness of this digital marketing strategy is still limited due to several obstacles, such as limited digital infrastructure, unstable internet access, and the lack of skills of village managers in managing digital content and effective marketing strategies. In addition, coordination between stakeholders, including the village government, tourism business actors, and local communities, is still not optimal, thus hampering synergy in tourism promotion. To overcome these obstacles, the study recommends a more structured and collaboration-based digital marketing optimization strategy, such as training for village managers to be more skilled in digital marketing strategies, improving information technology infrastructure to ensure more stable internet access, and strengthening cooperation between stakeholders so that promotions are more effective and integrated. In addition, optimizing the use of social media with more interesting and interactive content, as well as utilizing paid promotion features, can increase marketing reach. By implementing more effective and sustainable strategies, Tembok Tourism Village is expected to strengthen its position as a leading destination and attract more tourists, which can ultimately improve the welfare of the local community through the digital-based tourism sector.