Digital education and pet care: Assessing the impact of the LAOA on pet owner knowledge across key health categories

The burgeoning popularity of online veterinary communication through the Line Application Official Account (LAOA) is attributed to its convenience. This study to investigate learners’ perceptions of animal health infographics delivered through the LAOA; analyzed using R and R Studio. The analysis comprised descriptive statistics range, frequencies, mean, standard deviation, median, quartiles, and interquartile range, represented through boxplots, histograms, and bar plots—and inferential statistics, employing independent t-tests and one-way ANOVA to compare pre- and post-intervention scores, with Tukey's test for post hoc comparisons among different pet types. Due to data collection constraints, independent t-tests were used instead of paired tests. Significant improvements were noted in the post-intervention analysis, with scores increasing from a pre-intervention range of 42 to 85 points, median 67, to a post-intervention range of 49 to 85 points, median 70; the mean post-intervention score was 71.6 ± 0.37, significantly higher than the pre-intervention mean of 68 ± 8.24 (p < 0.01). The maximum scores for categories were varied, with Disease, Law, Vaccine, and Zoonoses capped at 10, Nutrients at 30, and Welfare at 15. Especially, post-intervention scores improved significantly in all categories except Vaccines, which did not show significant change (p > 0.05). Generation Z demonstrated the highest engagement with the LAOA, indicating a trend towards digital in pet health management. Overall, the findings suggest that LAOA effectively enhances pet owner education and highlights ongoing informational needs, particularly in Pet Health and Zoonoses, suggesting a sustained utility for this digital communication tool