Social marketing programs and content analysis of Ivorian online newspaper reporting on breast cancer awareness

This article highlights the examination of the true gravity of numerous other malignancies. A public health concern is cancer, especially breast cancer, which is the most prevalent type in women. The content analysis of online newspapers covering breast cancer prevention with social marketing initiatives among Cote d'Ivoire's vulnerable population is reviewed in this study in order to educate and guide the public on the value of early detection. Using a 123-item survey, 307 people from 5 Abidjan municipalities provided the data. To analyse the data, the nonparametric Kruskal-Wallis Test was used. χ2 = 17.005, 6.685, and 11.528, df = 4, p<.05) indicated that social marketing initiatives had an impact on the goods and services.

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Publication Details

Journal
Communications in Humanities and Social Sciences
Published
2024-12-31
DOI
https://doi.org/10.21924/chss.4.2.2024.91
Primary Topic
Marketing and Advertising Strategies
Type
article
Field-Weighted Citation Impact
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article

Social marketing programs and content analysis of Ivorian online newspaper reporting on breast cancer awareness

Ousmane Koffi Abdoulaye
Communications in Humanities and Social Sciences
Marketing and Advertising Strategies
article

Social marketing programs and content analysis of Ivorian online newspaper reporting on breast cancer awareness

Ousmane Koffi Abdoulaye
article en

Abstract

This article highlights the examination of the true gravity of numerous other malignancies. A public health concern is cancer, especially breast cancer, which is the most prevalent type in women. The content analysis of online newspapers covering breast cancer prevention with social marketing initiatives among Cote d'Ivoire's vulnerable population is reviewed in this study in order to educate and guide the public on the value of early detection. Using a 123-item survey, 307 people from 5 Abidjan municipalities provided the data. To analyse the data, the nonparametric Kruskal-Wallis Test was used. χ2 = 17.005, 6.685, and 11.528, df = 4, p<.05) indicated that social marketing initiatives had an impact on the goods and services.

Communications in Humanities and Social SciencesVol. 4(2)
Université Nangui Abrogoua (CI), Institut Universitaire d'Abidjan (CI)
Openalex Percentile: Top 56%
Marketing and Advertising Strategies
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