Pengembagan Strategi Pemasaran Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Di Singakerta Ubud,Singakerta

A B S T R A C T This study discusses the importance of digital-based marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Singakerta. The purpose of this study is to analyze the influence of digital-based marketing strategies on the performance of MSMEs in Singakerta. The research method used is a qualitative method with data collection techniques through interviews and observations. The results of this study indicate that digital-based marketing strategies can improve the performance of MSMEs in Singakerta by increasing access to markets and increasing income earned. However, this study also found that MSMEs in Singakerta still face several challenges in developing digital-based marketing strategies, such as limited access to technology and digital infrastructure. Therefore, this study recommends that MSMEs in Singakerta must improve their management capabilities and access to technology in order to develop effective digital-based marketing strategies. Keywords: Economic Growth, Education Level, Health.