Psychological Mechanisms and Intervention Strategies for Short Video Addiction among College Students

With the popularization of the internet, short videos have become an indispensable part of college students' lives. The phenomenon of short video addiction is increasingly prevalent among this group, significantly impacting their mental health, academic performance, and social adaptation. This study systematically analyzes the psychological mechanisms of short video addiction among college students and explores intervention strategies. The research reveals that the psychological mechanisms of short video addiction primarily involve the satisfaction of psychological needs, the cycle of behavioral reinforcement, and the psychological motivation to escape reality. This paper proposes multi-level intervention strategies, including enhancing the psychological quality of college students, optimizing the content and dissemination methods of short video platforms, and collaborative intervention by families, schools, and society.