Penggunaan data analytics dalam analisis kinerja keuangan

Digitalization in industrial processes provides opportunities for companies to improve operational performance, primarily through data analytics. Data analytics is a method for analyzing data to gain insights that support resource efficiency and enhance a company's financial performance. This study aims to investigate the financial performance of PT Aneka Tambang Tbk using profitability ratios, namely NPM, ROA, and ROE, and to determine whether data analytics can simplify and represent the company's financial performance. Although analysis using profitability ratios has been widely carried out, using data analytics to analyze financial performance is still rare. This study uses a qualitative method with secondary data from annual reports published on the Indonesia Stock Exchange and the company's official website. Data collection techniques involve documentation methods. The analysis results show that the financial performance of PT Aneka Tambang Tbk in 2014 - 2023 is considered less than good, because the average NPM, ROA, and ROE are still below industry standards. Data analytics in financial performance analysis can simplify and represent financial performance more effectively.