Research on the Impact of E-Commerce Enterprise Informatization on Enterprise Labor Productivity

在数字经济驱动产业变革的背景下，电商企业信息化成为突破效率瓶颈、重构竞争优势的核心路径。本文基于2014~2023年沪深A股电商上市公司面板数据，采用中介效应模型与异质性分析方法，系统探讨信息化对劳动生产率的影响机制。研究发现信息化显著提升企业劳动生产率，并且通过提高员工素质，加强人力资源质量促进企业劳动产出效益的增长，提升劳动生产率。同时对于不同地区、行业的企业，企业信息化对劳动生产率的作用也存在差异。本文研究结论丰富了企业信息化与劳动生产率关联机制的理论研究，并为电商企业在数字经济时代突破效率瓶颈、构建竞争优势提供了指导，同时也为政府部门支持企业信息化发展提供了实证依据。Against the backdrop of digital economy driving industrial transformation, the informatization of e-commerce enterprises has become the core path to break through efficiency bottlenecks and reconstruct competitive advantages. This article is based on panel data of A-share e-commerce listed companies in Shanghai and Shenzhen from 2014 to 2023. Using the mediation effect model and heterogeneity analysis method, it systematically explores the impact mechanism of informatization on labor productivity. Research has found that informatization significantly improves labor productivity in enterprises, and e-commerce enterprise informatization promotes the growth of labor output benefits and enhances labor productivity by improving employee quality and strengthening human resource quality. At the same time, the impact of enterprise informatization on labor productivity varies among enterprises in different regions and industries. The research conclusion of this article enriches the theoretical research on the correlation mechanism between enterprise informatization and labor productivity, and provides guidance for e-commerce enterprises to break through efficiency bottlenecks and build competitive advantages in the digital economy era. At the same time, it also provides empirical evidence for government departments to support the development of enterprise informatization.