On the Protection of Consumers’ Right to Know in E-Commerce

在数字经济蓬勃发展的时代背景下，电子商务已成为驱动全球经济增长的核心引擎之一。然而，虚拟交易环境给消费者权益保护带来了诸多挑战。本文深入剖析了电子商务领域消费者权益保护面临的法律困境，包括交易环境的虚拟性、交易时空的无界开放性及参与主体的复杂多样性所引发的问题。通过理论分析和实际案例研究，结合我国国情与电商发展现状，提出了构建动态化商品质量监管体系、强化个人信息保护制度设计以及创新在线纠纷解决机制(ODR)等改进路径。研究结果表明，通过完善相关法律法规与监管机制，可以有效保障消费者权益，促进电子商务的稳健、可持续发展。Against the backdrop of the vigorous development of the digital economy, e-commerce has become one of the core engines driving global economic growth. However, the virtual trading environment has brought many challenges to the protection of consumers’ rights and interests. This article deeply analyzes the legal predicaments faced by consumers’ rights and interests protection in the field of e-commerce, including the problems caused by the virtuality of the transaction environment, the boundless openness of the transaction time and space, and the complex diversity of the participating subjects. Through theoretical analysis and practical case studies, combined with China’s national conditions and the current situation of e-commerce development, improvement paths such as constructing a dynamic commodity quality supervision system, strengthening the design of personal information protection systems, and innovating the online dispute resolution mechanism (ODR) have been proposed. The research results show that by improving relevant laws, regulations and supervision mechanisms, consumers’ rights and interests can be effectively guaranteed and the stable and sustainable development of e-commerce can be promoted.